Jeff Kolberg, MBA
Founder & CEO, Advisor
About
Bluebird Strategic Advisory helps MedTech, biotech, and life science innovators turn cutting-edge technologies into commercial success. Led by Jeff Kolberg, MBA—former CCO of startup Wavefront Dynamics and global marketing leader at J&J Vision and Abbott Laboratories—we bring 20+ years of experience across several diverse healthtech industries.
Bluebird specializes in corporate and lifecycle strategy, from early-stage business case and concept development to global commercialization. Whether you're launching a new product, entering a new market, or preparing for M&A, we embed with your team to drive real-world results. From fractional to full-time executive-level support.
Core Services Include:
· Market Entry & Expansion Strategy
· Commercial Launch Planning & Execution
· Clinical & Regulatory Pathway Strategy
· Innovation Pipeline & Portfolio Optimization
· M&A Support & Investor Due Diligence
· Pricing, Access, & Health Economics Strategy
At Bluebird, we don’t just deliver decks—we embed with your team to develop strategy, drive execution, and deliver measurable impact. Let’s build your market advantage—together.
How We Work
Collaboration is seamless, strategic, and aligned with your most pressing growth objectives. Flexible formats include:
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Fractional to full-time executive-level support.
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One-on-one or cross-functional strategy sessions (virtual or in-person)
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Participation in internal planning, launch, or investor meetings
Getting Started
Quick, Confidential, and Purpose-Built—to get you moving forward fast:
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Discovery session to align on goals, priorities, and challenges
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Mutual NDA to protect sensitive information
Transparent, Value-Based Billing
We charge a flat hourly rate for active engagement—nothing more.
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Monthly invoices with clear time documentation, no surprises.